Does Your Website Need More Customers?
Local SEO is an even playing field where small business can actually have an advantage over larger nationwide brands. Optimizing your website for local search involves all of the same techniques used for organic SEO, but focuses on some specific factors.
Google’s recent Pigeon update resulted in a couple significant changes for Local SEO. More emphasis was put back onto onsite optimization and Google’s location tracking was improved, giving them the ability to pinpoint a user’s local search results more closely. Interested in ranking your business across all your locations? We can help you with your multiple location rankings.
Frequently Asked Questions (FAQs)
A citation is an online reference to your business’s Name, Address and Phone number (NAP).
Like links to your website, Google uses them when evaluating the online authority of your business.
Unlike links though, citations don’t need to be linked to your business’s website for you to be credited for them.
So, having your NAP listed in plain text is fine. A partial citation is one which includes only part of your NAP. Maybe your name and phone number or name and address.
This is better than nothing, but not as beneficial as a full citation. A full citation is one which includes your business’s complete NAP.
It doesn’t matter how that information is visibly listed (horizontally or vertically), so long as it’s all there. This is an example of a full citation: Alex’s Auto Repair, 1234 Main Street, Kansas City, MO 64102, (816) 432-1111
For a citation to help with your Local SEO strategy, it’s important that it exactly matches the NAP on your website and on your Google+ Local page. What format you choose for your citations isn’t important, but picking one format and sticking with it is.
You need to be 100% consistent in the name, address, and phone number used when building citations. There are hundreds, if not thousands of online directories where businesses are listed with a name, address, and phone number (referred to as NAP). To rank well in local search, especially where maps are concerned, it is critical that your NAP is consistent across all of these websites.
If you’ve ever moved your office or changed your phone number, your business listings are likely a mess of outdated and incorrect information. If this is the case, your rankings could be suffering as search engines are unsure whether to trust a certain address or phone number. The most worrisome part about messy citations is that in many cases it’s no easy fix.
Fortunately, our SEO specialists have the skills and tools required to make NAP corrections and clean up your listings.
Along with links and reviews, citations are a primary factor that Google uses when deciding on which order to rank businesses in their local search results.
To them, it’s logical that a business that’s mentioned a lot online deserves a higher ranking than one that’s hardly mentioned at all, especially if those mentions are on websites that are relevant in terms of location and/or topic.
Google uses citations to verify the accuracy of the contact details in their local business listings too, as listing addresses or phone numbers which are out of date, incorrect or falsified, looks bad on them and causes people to question the reliability of their search results.
If the same NAP is listed on 50+ different websites then it’s highly likely to be correct information, and Google can be more confident in showing that NAP to searchers.
Another reason citations are important is that, as well as helping to improve your business’s rankings in local search results, they increase general awareness of your business and provide more ways for people to find you online.
The more places that your business’s NAP is listed, the higher the likelihood of people seeing it, and the more people who see it, the greater the number of people who will contact you.
Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.
Citations from well-established and well-indexed portals (i.e. Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization.
To paraphrase former Arizona Cardinals’ coach Dennis Green, “Citations help search engines confirm that businesses are who we thought they were!”
All depends after we analyze the market. All depends on the competition, the actual client, city, keywords and so on.
We can have an estimated time frame after we do our initial research.
Our goal is to rank for all the keywords we work on and usually even more that are related to the ones we are working on to get ranked.
It all depends on the campaign. We will need to check the keywords and the website you’re looking to rank in order to determine if you need both.
Most campaigns do need both in order to achieve the Best results. If your website is not ranking organically an all-in-one package is recommended.
One-time campaigns are only completed once while monthly subscriptions are completed, delivered and renewed on a monthly basis.
The monthly fee is for the actual maintenance and work that needs to be done to maintain rankings.